Were you one of the lucky few people to snap up our advent calendar last year? The limited-edition calendar featured 24 doors of specially selected tools that made up a 54-piece tool kit by Christmas Day. It received widespread media attention and was named one of the best in the national press. It even made its TV debut in 2021, when it was featured on Steph’s Packed Lunch on Channel 4.
But this calendar was about more than counting down to Christmas. For every advent calendar sold, Draper donated £1 to the charity Tools for Self Reliance. The calendar was so popular that it raised £7,000, which was recently presented to the charity alongside an additional donation of £500, made in lieu of sending paper Christmas cards.
Goodwill and giving at Christmas
We have a long-standing relationship with our charity partner, Tools for Self Reliance. The charity collects and refurbishes hand tools and sewing machines for training projects in Africa, enabling people to learn a trade and earn a sustainable income.
Speaking about the donation Fran Weeks, PR Manager at Draper Tools, said: “Recent times have been tough for so many organisations but especially charities, who’ve faced numerous challenges throughout the pandemic. When the time came to launch our 2021 advent calendar, we all felt it made sense to donate some of the proceeds to our charity partner Tools for Self Reliance, in recognition of the incredible, life-changing work they do. It seems our customers felt the same way – the calendar was snapped up in record time. We were so happy to see the reaction to it and how it helped people countdown to Christmas. We’d like to say a huge thank you to everyone who bought one.”
Making a difference
Lauren Smits, Fundraising & Events Officer at Tools for Self Reliance, explained what a difference the donation would make:
“Tools For Self Reliance couldn’t be happier with the success of the fantastic Drapers Tools advent calendar and would like to say a big thank you on behalf of all the team here in the UK and everyone we work with overseas. The continued support from Draper Tools enables people in Africa to earn an income and support their families and communities – we can’t wait to see what we can do next as a charity partnership.”
Charity partnership continues
We’ll continue to support Tools for Self Reliance with future fundraising initiatives, look out for more news on this soon. To find out more about what this fantastic charity does visit www.tfsr.org.
