Draper Tools announces 2021 BTCC partnership with EXCELR8
17th Nov 2020
BREAKING NEWS: Draper Tools is proud to announce it will once again be a primary sponsor for EXCELR8 Motorsport the 2021 British Touring Car Championship.
Draper Tools has been an ever-present part of the EXCELR8 team since their introduction to the series, playing a key role in the success that they have achieved this season. As part of the partnership the team will continue to make use of a range of Draper automotive tools and equipment to help maintain their cars
Building on success
Bringing in the brand-new Hyundai i30 Fastback N Performance for the season, first-ever team to run one on the grid, EXCELR8 have been market leaders in the BTCC and look to take their incredible success to the next level in the new year with even grander ambitions.
From entering the series for the first time in 2019, EXCELR8 looked to 
establish themselves among the premier class of motorsport in the UK, building upon their ten years of experience. Switching to the Hyundais for their second season has proved a masterstroke, recording their maiden top ten finish, overall podium and reverse grid pole. Both Hyundais have been a consistent force inside the top ten throughout the season aiming to mix it with the front-runners.
Going for glory
Now an established force in the BTCC, EXCELR8 will further expand in 2021 as they partner with Trade Price Cars for the new season, bringing in a further two Hyundais for a championship charge. Draper Tools are the latest of the essential cogs to join this partnership that will be aiming for overall glory in the near future.
Team Owner Justina Williams was ecstatic with the news, saying; “To continue working with Draper Tools after such a successful season proves how much we value their partnership. Their support has been vital not only during the season, but also during our transitionary opening campaign and the tricky lockdown period, which likewise means we can head into the winter confident for the future, allowing us to focus intensely on improving the car.
A hard-working British company, Draper have moulded perfectly into the core DNA of the EXCELR8 team and we hope to further reward them in time. Thanks to them, we have achieved our first silverware in the BTCC, a dream for so many of us working in the organisation.”
Kev Smith, Head of Marketing for Draper Tools was equally excited about the announcement, commenting;
“We’re delighted to confirm our involvement with one of the BTCC’s rising stars for another year. We were present at the start of the British team’s journey and two years later look to be on the verge of clinching our maiden race win with them.
“With the new regulations coming in during 2022, we are confident we have made the right call with a team that appears to only be on the up. Thanks to EXCELR8 and the ITV coverage, the Draper name has been broadcast to over a million people around the country which helps maintain our position as market leaders in Tools, working together to develop key client and supplier relationships.”
Look out for more news and updates to come on this exciting partnership.
